Full Job Description
- Creates, manages, coordinates, and executes all marketing strategies and implement tactical plans that meet and exceed company expectations.
- Develops unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increase brand awareness.
- Leads and manages Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing, and internal creative services.
- Achieves targeted results and ensures timely and effective execution of marketing tactics and programs.
- Analyzes, evaluate, plans, and executes on both existing and potential marketing activities and strategies. Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs.
- Conducts and analyzes market research to determine competitiveness.
- Measuring the effectiveness of the Marketing department and implementing improvements as required.
- Manages annual marketing budget.
- Coaches, mentors, and raises the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.
- Develops and prepares key messaging and presentation material for senior management.
- Researches and analyzes economic trends, buying habits, and the demographic characteristics of consumers, their tastes and preferences for company products, and those of competitors.
- Works closely with Merchandising, store management, and other senior executives to create demand and recognition for the company and its products.
- Performs other duties as required by business needs.
- Exceptional writing skills in both English and Chinese
- English and Chinese input skills
- Familiar with internet software
Job Type: Full-time
Pay: $18.00 – $20.00 per hour
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- 8 hour shift
- Monday to Friday
- What’s your desired pay rate?
- Associate (Preferred)
- Marketing: 1 year (Preferred)
- Microsoft Office: 3 years (Required)
|Job Category||1-3 Years, Marketing, E-commerce, English, Chinese|
|Benefits||401K ● Comprehensive medical, dental, life insurance ● Paid vacations and sick leave ● Employee discount|