• Creates, manages, coordinates, and executes all marketing strategies and implement tactical plans that meet and exceed company expectations.
• Develops unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increase brand awareness.
• Leads and manages Direct Marketing, Public Relations, Advertising, Online Marketing, Event Marketing, and internal creative services.
• Achieves targeted results and ensures timely and effective execution of marketing tactics and programs.
• Analyzes, evaluate, plans, and executes on both existing and potential marketing activities and strategies. Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs.
• Conducts and analyzes market research to determine competitiveness.
• Measuring the effectiveness of the Marketing department and implementing improvements as required.
• Manages annual marketing budget.
• Coaches, mentors, and raises the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.
• Develops and prepares key messaging and presentation material for senior management.
• Researches and analyzes economic trends, buying habits, and the demographic characteristics of consumers, their tastes and preferences for company products, and those of competitors.
• Works closely with Merchandising, store management, and other senior executives to create demand and recognition for the company and its products.
• Performs other duties as required by business needs.

Requirements:

• Exceptional writing skills in both English and Chinese
• English and Chinese input skills
• Familiar with internet software

Job Type: Full-time

Pay: $18.00 – $20.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Application Question(s):

• What’s your desired pay rate?

Education:

• Associate (Preferred)

Experience:

• Marketing: 1 year (Preferred)
• Microsoft Office: 3 years (Required)